adekunle adeniji's blog

Why Most Resolutions Fail (And What I'm Doing Differently) This year, I made many resolutions. One of them was to go to the gym more. I failed. Not slightly. Epically. Then I read a Forbes statistic that said: Only 8% of people actually achieve their New Year's resolutions. Eight percent. That means 92% of us start strong… and fall off. The truth? Enthusiasm is common. Commitment is rare. Every year, I start motivated. Within a week or two, reality kicks in. And I know I'm not alone. Research even shows that around 40% of people who make resolutions abandon them early. Some goals are inherently difficult. As social psychologist Roy Baumeister pointed out, losing weight or changing habits is not simple — it requires structure. And that's the real issue. Most of us don't lack desire. We lack structure. My Shift for 2017: Mini Goals, Not Grand Illusions This year, I'm changing strategy. Instead of creating huge, unrealistic goals that overwhelm m...

Lessons from 2016: What Betting Companies Must Get Right in 2017 As 2016 comes to an end, the Nigerian gaming industry has experienced it all — the good, the bad, and the ugly. Some companies' sales grew, and profits soared. Others launched with excitement… and quietly shut down. Whenever I see a betting company close operations in what is arguably a ₦1 billion-a-day industry , I ask myself: What are they getting wrong? It’s not that there's no money in the market. It's usually poor decisions in: Product selection Staffing Platform choice Strategy execution As a stakeholder in this industry, I sincerely wish we had a more competitive environment—not a one- or two-horse race—but multiple strong operators competing for customer loyalty. For that to happen, companies must understand the psychology behind why people choose one betting brand over another. Here are four key motivational principles that shape customer bbehaviour 1. Familiarity Builds Trust...