adekunle adeniji's blog

I If you want to learn how to sell, how to operate an agency shop, and how to get new customers, this is for you. Let me make this very clear. Retail. Retail. Retail. I do not talk about it enough, but retail is the absolute foundation of my career. And if you do not understand retail in Nigeria, you will struggle in this industry. Why Retail Is the Bedrock When I look back at my journey, running over 10 shops, becoming a super agent, then master agent, managing the most popular virtual products in the country, and eventually becoming a managing director of a sports betting company, one thing remains consistent. Everything comes down to: The right product Sales Support Marketing Marketing and branding are important. I talk about them often. But branding alone does not sustain a betting company. Transactions do. And in Nigeria, retail still drives the majority of real transactions. Online is powerful, yes. But online can sometimes be vague. You see sign-ups, but where are the actua...

Focus on Your Game If there is one thing I have learned over the years, it is this: Do not get caught up in other people’s opinions. I cannot afford to measure my life against what my friends have, what my boss is doing, or what my brother calls “success.” Envy is a silent killer. Once you let go of everything outside your control, you can finally focus on your own game. And that is when you start to win. You may think I am overrated. You may think I am one of the better entrepreneurs of my generation. It does not matter. What has guided every interaction in my life comes down to four principles: Humility. Hard work. Patience. Kindness. Kindness I lead with empathy. In business and in life, I put myself in the other person’s shoes. If someone fails to deliver on their word, I do not jump to conclusions. I consider possibilities. Maybe something happened. Maybe they are going through something I cannot see. Help people without expecting anything in return. I have helped ...

Speak Your Truth or Stay Irrelevant If there is one thing I know for sure, it is this: Speaking your truth is the only way to win. It is the only way to stay relevant. It is the only way to feel comfortable with yourself and the work you put into the world. If even one director at a sports betting company understands this after reading, then this rant is worth it. The reason I have built an audience and stayed relevant in the gaming industry is simple. People can see through nonsense. For eight years, I have consistently produced content in this space. From my early days in school, building a betting community online, to sharing predictions, to selling what was then a best-selling lotto ebook, to growing platforms during my time at Bet9ja, and later helping drive momentum at BetKing. The consistency built trust. My pillars have always been gratitude, kindness, hustle, and results. You may love me or criticize me. But you cannot deny the reps. That trust is what gaming companie...