Let's be honest. Starting a successful sports betting company in Nigeria is complicated. It is capital-intensive. It is operationally demanding. And it is easy to get wrong. But I want to speed up your learning curve. When I looked online, I realised there is almost no detailed content focused specifically on the Nigerian and broader African market. So I decided to write this to help investors, CEOs, and directors think more strategically before launching. There are too many "thought leaders" at conferences saying the right things but not building the right things. If you are serious about launching, here are critical things to consider before signing any deal with a sportsbook provider. 1. Understand White Label vs Turnkey Software Most investors do not understand the difference. And this mistake becomes expensive later. Think of a white label as a branch of a tree. Think of a turnkey platform as owning the entire tree. With white-label software, you are essen...
I’m Adekunle Adeniji, an iGaming professional and entrepreneur. Here, I share insights on the gaming industry, my true passion, along with reflections on business, growth, and building things that matter. Welcome to my corner of the internet.