Regulation Is Coming to African Gaming. Are We Ready? No one knows the exact day. But I can tell you this with confidence: The African gaming industry will become properly regulated. Maybe not tomorrow. Maybe not next year. But we will not live forever in a near free market. Last week, I had the opportunity to speak at ICE in London, the largest gaming conference in the world. During one of the sessions, we discussed the FA and FAI decisions to end sports betting sponsorship deals with betting companies. After the event, I kept thinking about it. What does this mean long term? How did Europe get here? And what should African operators be learning right now? The Global Shift Across Europe, major decisions are being made against the gaming industry. The FA and FAI have taken action. Italy has suspended betting advertisements across television, print, signage, boards, and jerseys. Advertising restrictions are tightening everywhere. For European betting companies, operat...
I’m Adekunle Adeniji, an iGaming professional and entrepreneur. Here, I share insights on the gaming industry, my true passion, along with reflections on business, growth, and building things that matter. Welcome to my corner of the internet.