adekunle adeniji's blog

Many small business owners struggle with promotion. One principle that has helped me grow Micserah , my direct-to-consumer wristwatch brand, is simple: Go for underpriced attention. Spend on appropriately priced attention. Ignore overpriced attention. I apply the same logic to building my personal brand. Right now, Facebook and Instagram offer massively underpriced attention. And I'm saying this clearly — take advantage of it before it becomes like television commercials or billboards: expensive and inaccessible for small businesses. Learn Before You Spend Before you do anything, go to Google and search: "How to create Instagram ads" "How to create Facebook ads" Spend time learning. Watch videos. Read guides. Understand the basics. Then start small. Too many entrepreneurs look at big brands with massive ad budgets and assume marketing is expensive. It's not. It's about strategy. Yes, you can do billboards. You can brand a BRT bus...

Many people underestimate the power of giving without expecting anything in return. It is a superpower. And I am honestly amazed at how much people miss out on because they do not understand how to use it. Before I go deeper, let me create some clarity. Giving without expectation does not mean being naive. It means genuinely helping others without attaching immediate demands. When you give freely, good things happen. Not always immediately. Not always directly. But they happen. This principle applies everywhere. In relationships. In family. In your job. In business. In philanthropy. It means going out of your way to sincerely help someone. Karma Is Practical I have used this approach my entire life, in business and in relationships. It works. In an era where most people ask, "What's in it for me?" before doing anything, choose a different path. Give more than you ask for. Real Examples Imagine this. A brand influencer offers to promote a company fo...