What’s up, professionals? Times are tough right now. More than ever, we need empathy, perspective, and a level head. Dwelling on what isn’t working rarely produces solutions. It usually produces frustration. Yes, COVID disrupted retail sports betting. But retail is not dead. Recent data from Nigeria’s leading gaming companies shows shop sales have returned to pre-COVID levels. Retail is evolving. Like every other vertical, it must adapt. Data-driven decisions. Customer-centric branding. Omnichannel strategies. Faster operations. Creative thinking. These are no longer optional. Here’s one practical approach: Use retail to grow online. Let your agents onboard online users and earn affiliate commissions. Turn shops into deposit and withdrawal points. Instead of paying banks 1.5% for processing deposits, let your agents earn that margin. That’s part of what we implemented at BetBonanza. Retail can do better than it’s currently doing. Instead of running from it, we should be asking how to ...
I’m Adekunle Adeniji, an iGaming professional and entrepreneur. Here, I share insights on the gaming industry, my true passion, along with reflections on business, growth, and building things that matter. Welcome to my corner of the internet.