adekunle adeniji's blog

  A lot of people don't know what is happening day to day in the Nigerian gaming scene and I think it's time someone starts to talk about it.  As the name implies, this is my opinion. I also understand my position as a thought leader, so I will be as factual as possible in my excerpt.  Please let me know in the comments what youwould like me to add or remove from my next weekend post. Lottery Commission To Clampdown On Underage, Remote Gaming:  There was a webinar last week, the focus of which was to educate stakeholders on the stance of the NLRC (National Lottery Regulation Commission) regarding underage gambling. Emphasis was placed on compliance, and operators were made aware of the punishment involved if caught violating the ethical standard.   I think it's a good development and something to take seriously before it becomes a serious issue.  Obviously, the first step to take is to talk about it, educate the stakeholders, then run a campaign on nat...

When I look back at my journey — both socially and professionally — which began roughly nine years ago, I feel a deep sense of gratitude. Allow me a little bragging right. I have done remarkably well in the Nigerian gaming industry. I've worked with the top two sports betting companies in the country, and today I'm helping build what could become the third major force. That didn't happen by accident. When I reflect on what made the difference, three things stand out. 1. Relationships I have always believed that relationships are everything. The best way to build strong relationships is simple: think more about others than yourself. Give first. Add value first. Then ask. When I sit at a deal table, my focus is not "How do I win?" It's "How do we both win?" Too many professionals approach business the wrong way. Someone connects with you on LinkedIn today, and tomorrow, they send a generic sales pitch. No effort to understand who you are. No ...

A lot of people ask me how they can start a successful business with little or no money. My answer is always the same: “I don't know.” And I say that honestly. Because the real question isn't about money. It's about intent. Why are you starting the business? Is it to get rich quickly? Is it to create value and build wealth over time? Is it to solve a real problem? Until you answer that question, no business idea will feel clear. Once your intent is clear, the right idea begins to form naturally. Test Your Hypothesis After clarity comes validation. Every business idea is a hypothesis. The next step is to test it. The best way to test your idea is simple: Put yourself in your customer's shoes. When you think like the customer, everything becomes clearer. Would you buy the product? Would you pay that price? Would you trust that brand? Would you come back again? If the answer is no, you already know what to fix. Experience Is Power I understand the...

I'm incredibly grateful for the opportunity to be here. We live in the era of the internet — an era filled with opportunity. Access is no longer the problem. Information is everywhere. Possibilities are endless. Yet, many people are unhappy. I honestly believe one major reason is this: too many people are chasing money alone. Money is numbers. And numbers never end. If your happiness depends on money, your search for happiness will never end. Now listen — I like money. Let's not pretend otherwise. I understand what money can do. It creates options. It gives freedom. It amplifies impact. But I don't run businesses only because they make money. I operate businesses because I genuinely love building. I love creating value. I love seeing how people react to products that improve their lives. I enjoy the admiration that comes when people recognise real value. The money always comes. But value must come first. The Power of Giving More When you consistently give more ...

Many small business owners struggle with promotion. One principle that has helped me grow Micserah , my direct-to-consumer wristwatch brand, is simple: Go for underpriced attention. Spend on appropriately priced attention. Ignore overpriced attention. I apply the same logic to building my personal brand. Right now, Facebook and Instagram offer massively underpriced attention. And I'm saying this clearly — take advantage of it before it becomes like television commercials or billboards: expensive and inaccessible for small businesses. Learn Before You Spend Before you do anything, go to Google and search: "How to create Instagram ads" "How to create Facebook ads" Spend time learning. Watch videos. Read guides. Understand the basics. Then start small. Too many entrepreneurs look at big brands with massive ad budgets and assume marketing is expensive. It's not. It's about strategy. Yes, you can do billboards. You can brand a BRT bus...

Many people underestimate the power of giving without expecting anything in return. It is a superpower. And I am honestly amazed at how much people miss out on because they do not understand how to use it. Before I go deeper, let me create some clarity. Giving without expectation does not mean being naive. It means genuinely helping others without attaching immediate demands. When you give freely, good things happen. Not always immediately. Not always directly. But they happen. This principle applies everywhere. In relationships. In family. In your job. In business. In philanthropy. It means going out of your way to sincerely help someone. Karma Is Practical I have used this approach my entire life, in business and in relationships. It works. In an era where most people ask, "What's in it for me?" before doing anything, choose a different path. Give more than you ask for. Real Examples Imagine this. A brand influencer offers to promote a company fo...

In 2012, I wrote a note on Facebook about how I wanted to live the following year. Recently, someone liked that post, and it brought back memories. It reminded me how intentional I have always been about planning, both in the small details of everyday life and in the bigger picture of my journey. I am still a strong believer in proper planning, especially when it comes to life. I like to plan for the short term and the long term. Many people want to win small and win now. I do not mind delaying small wins if it means positioning for a much bigger one in the future. I have always believed in the full 90 minutes, not just the first 45. That post was divided into four key areas of my life: health, personality, community, and life. I outlined how I intended to live in each of those areas over the next year. I am sharing it again because the principles are still relevant today. In fact, they may be even more relevant now. I hope it brings you value. Enjoy. P.S. I did a bit of editin...