I'm Fired Up!
The past few months have been incredible.
I've had an amazing time working with the team at Micserah, my watch brand, and I couldn't be happier with the progress we are making.
One major highlight is the new partnership we've sealed with BamBam to create a limited-edition watch for her and her fans. It's a bold and exciting move for the brand, and this collaboration will mark another defining moment for Micserah.
Beyond Micserah, I was honoured to be selected as part of a 10-man Editorial Advisory Board for Bettinginafrica.com, a new gaming news platform. Out of all Nigerian operators, only Akin Alabi of Nairabet and I were selected.
That recognition means a lot. It reinforces the position I've built over time within the gaming industry.
Speaking Engagements Ahead
Amid all this momentum, I have two major speaking engagements coming up in the next month.
First stop: South Africa for ICE Africa.
I will be joining a panel of speakers from across the continent to discuss:
"The move from retail to online in the African gaming industry."
It feels surreal when I think back.
Three years ago, I tried everything possible to attend ICE London and was denied a visa in 2015. The following year, I attended and was selected for the Senior Executive Network alongside global gaming leaders.
Fast forward to today, and I am speaking at the first African edition.
I am extremely grateful.
Two weeks after South Africa, I will be in Malta for the SIGMA event, one of the largest iGaming conferences in Europe, with over 12,000 attendees expected.
There, I'll be part of a panel discussing:
"Affiliate Marketing: A New Frontier for Africa."
I'm looking forward to engaging with professionals from around the world and continuing to push the African gaming narrative forward.
What's Next
Tomorrow, we officially announce the BamBam partnership for Micserah. I hope you're as excited about the brand as I am.
And for those asking about my next sports betting company, stay tuned. There is big news coming soon.
The journey continues.
Thank you for your attention and support.
Wishing you tremendous growth, happiness, and success.
— Adekunle Adeniji
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