I know a few things about selling, especially in the gaming business.
Allow me one short bragging moment.
I have served as Head of Products for a betting company and grew that product line to sales of billions of naira. I also started another company from scratch. Even though I am no longer there, I built the platform and the momentum that allowed it to grow. The results are public. The numbers are real. The recognition followed.
Okay, bragging done.
I say that only so you understand this: the advice I am about to share is not theory. It is backed by experience and results.
You may call me an entrepreneur, a CEO, an innovator, or a top gaming professional. On different days, I fit all those titles.
But deep down, I consider myself one thing above all else.
A salesman.
Sales Is the Heart of Business
As a businessman, I sell every single day, not by forcing people to buy, but by showing them why they should.
Why do I sell?
Because sales sustain every business.
As a gaming professional, I sell my brand daily. To users. To agents. To colleagues. To the international community. I am constantly positioning myself as someone worth paying attention to.
No matter how great your product is, if you cannot sell it, your business will not survive. It is that simple.
However, sales today are not what they used to be.
Sales is no longer confrontational. It is branding.
If you are good at sales, you do not force people. You help them see why they need what you offer.
What Has Helped Me Succeed
1. Use Content Creation as Leverage
I have always been a content creator.
Even when my writing was not perfect, I found ways to communicate my ideas. On social media. In meetings. In conversations.
If you want to become prominent in your industry, you must create content.
I did not become someone invited to conferences or someone people want to meet by staying quiet. I documented my journey. I shared insights. I built visibility.
Google my name. You will see the footprint.
Create relevant content and distribute it through social media, LinkedIn, blogs, video, and audio. Visibility builds authority.
Authority builds trust.
Trust drives sales.
2. Build Relationships, Do Not Just Sell
Many people meet you and immediately try to sell to you. It happens every day on LinkedIn.
What happened to getting to know someone first?
Whether you are selling in a retail store or pitching enterprise services, approach clients with curiosity.
Ask them:
What are your pain points?
What are your daily struggles?
What would make your life easier?
Be honest. Yes, you want to sell. But lead with understanding.
If every conversation is about selling, the relationship becomes transactional and eventually spammy.
Long-term business is built on relationships, not pressure.
3. Brand, Do Not Chase Transactions
Branding is reputation.
And reputation is everything.
Think long term. Stop thinking in single transactions.
The reason people want to work with me is not that I shout the loudest. It is because I care. I execute. I build real value.
Everything I do is about brand equity.
Even this article is branding.
If someone reads this, applies the lessons, grows their business, and becomes successful, and one day speaks positively about me at a dinner table or conference, that is worth more than a one-time sale.
Legacy is stronger than a transaction.
And here is the irony.
If you build a strong brand, you will outsell the best traditional salesman every single time.
Sales todayare based on trust.
Sales are vvaluable
Sales is positioning.
Build your reputation.
Build great products.
Build meaningful relationships.
The money will follow.
Wishing you tremendous health and success.
If this resonated with you, say hello on Instagram or Twitter.
— Adekunle Adeniji
i want start my business soon. .
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